Veganuary 2024 Participant Survey. 28% intend to budget better; More than a quarter of veganuary 2024 participants have gone vegan, and the majority are eating at least half the amount of animal products they did before the challenge, a survey has found.

78% of veganuary 2023 participants plan significant diet change. To capture the wider number of people embracing positive dietary change, we commissioned yougov surveys in several of our core campaign countries to establish the percentage of people who report taking part in.